Campaigns can be seasonal promotions or last for years such as fund raising or building campaigns. In these situations you're going to need more than your logo and will want to create a rhythm with your audience to help them quickly identify with what you are conveying. A solid campaign will utilize all of the communications tools in your tool box, and may be the ideal time to stretch outside the typical avenues of communication. 

The basics of business branding are in email signatures, letterhead, envelopes, business cards, and promo items. Get this right the first time to save time and money. 

No matter how small the product, thoughtful packaging can help elevate the customer experience and give a great first impression. It also helps tell the brand story.

Digital media can include content across social media, website, app, email, and advertising. The most iconic brands across all industries have consistent rhythm that customers have grown to know and expect what is coming. Simple or complex, that consistency becomes part of the visual brand associated with your business or product. 

Print is NOT dead. Printed materials have potential to create an experience based on paper stock, coatings, textures, etc. In addition to the texture, the page layout should thoughtfully follow design principles to communicate quickly and beautifully. This includes book covers, table of contents, and even the glossary. Good design doesn't get in the way of delivering the message. 

If you have a physical location - this should go without saying - you need a sign. Even though we develop digital experiences, there is something very rewarding about seeing something come from a concept developed on a computer to a tangible item in the real world.  

Within the bag of tricks of solid graphic designers is to use photography to communicate more clearly. Photography works with the other elements of the design including text, illustrations, icons, etc.